Bill Bennett

VP, Head of Commerce

The Kroger Co.

Bill is vice president of E-commerce for The Kroger Co., based in Cincinnati, Ohio. In this role, he is responsible for leading cross-functional partners in Marketing, Merchandising, Product Development, Technology & Digital and 84.51˚ to develop a robust e-commerce go-to-market and growth strategy across the enterprise. Bill joined Kroger from Walmart where he served for more than seven years in a variety of e-commerce and store leadership roles.

Speaking in:

Sunday

January 15

10:15 am–10:45 am

Expo, Level 3, Expo Stage 3

Winning over your customer at every touchpoint of the shopping journey produced by Riskified

In today’s competitive eCommerce environment, where maintaining customer trust is a top priority, you’ll be hard pressed to find a retailer that isn’t looking for ways to optimize the customer experience.

While much is said about personalization during the shopping journey, there are areas of the eCommerce shopping experience, like checkout and post-purchase, that also afford strong… Read more