She was formerly Vice Chair of GE. Over nearly two decades at GE, she led efforts to accelerate new growth and innovation. Beth initiated GE’s digital and clean-energy transformations, developed new businesses, increased GE’s brand value and partnered to enhance its inventive culture. She led the creation of Current, an intelligent environments business, GE Ventures & Licensing, FastWorks, ecomagination and healthymagination, and oversaw GE Lighting. She was responsible for the sales, marketing and communications functions, and was the company’s first Chief Marketing Officer in 20 years.
As President of Integrated Media at NBC Universal, Beth oversaw ad revenue and the company’s digital efforts, including early development of hulu.com. She held a succession of marketing and communications roles at GE, NBC, CBS and Turner Broadcasting/CNN.
Beth is a director at Nike and trustee at Cooper Hewitt Smithsonian Design Museum. She graduated from the College of William and Mary with a degree in biology.
Her first book, Imagine It Forward, offers life lessons in change and transformation within organizations. It will be published September 18, 2018 by Currency, an imprint of Penguin Random House.