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Bernardine C. Wu

Bernardine C. Wu
Bernardine
C.
Wu

CEO
FitForCommerce
Bernardine Wu is the founder and CEO of FitForCommerce, a specialized digital advisory and consulting firm focused on accelerating digital growth for hundreds of brands and retailers. She is a frequent speaker and thought leader for the retail industry’s leading resources including NRF, Shop.org, Internet Retailer, Shoptalk and many publications. Bernardine has served on the NRF Shop.org Board, Digital Council, Awards Committee, Associate Member Council and her team runs the NRF-FFC Omnichannel Retail Index. She co-founded Women Ecommerce Execs, now in its 10th year, is global chair of Women of Dartmouth, and founded LinkedUpNow, an internship matching program. Previous lives include Wall Street, Accenture and founding and selling several start-ups.

Speaking in:

Sunday Jan 13
1:30 - 2:00 PM
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The Girls' Lounge, Level 3

Session open to Retailers, NRF Members, and registered Press.

Nearly 40% of women don’t identify at all with the women they see in advertising. Accurately portraying women and girls in your marketing messages isn’t...

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Monday Jan 14
1:30 - 2:00 PM
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Stage 4, EXPO Hall, Level 1

UNTUCKit made their mark on retail in 2010 as the pioneers of the untucked shirt. Eight years later that same innovative mindset drove the brand’s omnichannel approach and store transformation. See how UNTUCKit was able to unlock...

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Monday Jan 14
3:15 - 3:45 PM
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Stage 4, EXPO Hall, Level 1
2019’s global online shoppers will reward local, convenient, frictionless—and delightful—shopping experiences.
How can you meet their rapidly soaring expectations? What localization factors matter most? In-country pricing?... Read more