Ben Reynolds

Vice President, Business Development

Walkbase

Ben leads the Walkbase business, an analytics and AI platform, for Stratacache, Inc. Walkbase specializes in helping retailers understand customer behavior in brick and mortar stores and translating this into actionable items such as RMN measurement and activation, more efficient merchandising and aligning labor with customer behavior.

Ben is a proven marketing and technology executive having held executive roles at Sara Lee, PRN (largest in-store media provider), Hooklogic (first sponsored ads outside of Amazon, now part of Criteo), and Maxpoint (digital marketer leveraging a proprietary identity graph now part of Vericast) prior to joining Stratacache.

Speaking in:

Saturday Jan 11th

2:25pm - 2:50pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Panel discussion with industry leaders: Unlocking the power of retail media measurement, moderated by Manolo Almagro, Publicis Sapient and featuring Nik Rochnik, Albertsons Companies, Kelly Torgeson, Walgreens Advertising Group, and Ben Reynolds, Walkbase

Discover how to leverage cutting-edge metrics to showcase the unique value of your retail environment and audience to advertisers, illustrating how in-store media captures engaged customers at key decision-making moments. Learn to evolve from basic metrics to sophisticated person-level and multi-touch attribution models, delivering precise insights into ad performance and its impact on sales. This panel will deliver insights for those looking to elevate their retail media strategy and drive measurable results.

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Ben Reynolds

Speaking in:

Saturday Jan 11th

Panel discussion with industry leaders: Unlocking the power of retail media measurement, moderated by Manolo Almagro, Publicis Sapient and featuring Nik Rochnik, Albertsons Companies, Kelly Torgeson, Walgreens Advertising Group, and Ben Reynolds, Walkbase