Ben Reynolds
VP, Business Development
Walkbase
Ben is a proven Sales & Marketing Executive in the Media, Technology and CPG Industries. He has been able to profitably grow revenue as senior leader in both large and small companies by developing, implementing and managing strategic solutions involving innovative digital media solutions.
Speaking in:
Saturday Jan 13th
1:00pm - 1:30pm
Javits North, Level 4
What tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online behavior to allow for full engagement across the entire shopping journey? These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able to add in-store behavior to their customer data platforms, enabling digital activation on this behavior.This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.