Barbara Hagen

Barbara Hagen
Barbara Hagen
VP, Sales and Marketing
Barbara Hagen is the Vice President, Sales and Marketing at ThriftBooks, overseeing sales, marketing, loyalty, brand, UX, and customer service. Prior to ThriftBooks, Barbara worked with Samsung’s South Korea executive team leading their global retail strategy. Barbara has also held marketing executive roles at Fortune 100 companies including Target, Best Buy, and Microsoft. She has a B.S. in Marketing from Syracuse University, and an MBA and M.S. in Advanced Analytics from NYU’s Stern School of Business.

Speaking in:

January 15
10:15 am10:45 am
Expo, Level 1, Expo Stage 2
Our panel of experts discuss strategies and tactics used by successful brand marketers to forge enduring and meaningful connections with customers that extend far beyond transactional interactions. Specific topics include emotional loyalty, clienteling, hyper-personalization, CX technology innovation (e.g., facial recognition and AI) and loyalty gamification.