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Ayr Muir


Founder and CEO
Clover Food Lab
Ayr Muir is the Founder and CEO of Clover Food Lab, a nationally recognized restaurant company operating 12 restaurants in the Greater Boston Area. Clover seeks to help meat lovers become vegetable lovers. For the average American eating a meal without meat is the most dramatic step that can be taken to address global warming. Starting with a food truck in 2008, and opening his first restaurant in 2011, Muir has built a passionate base of customers, 90% of whom are not vegetarian. Clover sources an unprecedented amount of its menu from regional suppliers and helps improve the health of its customers with nutritionally conscious options.

Before Clover, Ayr worked at McKinsey and Company (‘04-08) advising the CEOs and CMOs of the world’s top consumer and retail companies. Prior to that he worked with Patagonia (’04) on marketing. Ayr holds an MBA from Harvard Business School (’04) and a Bachelor of Science and Master of Science from MIT (’00, ’01).

Speaking in:

Sunday Jan 13
10:45 - 11:30 AM
Stage 1, EXPO Hall, Level 1
Embracing change and pushing the boundaries of conventional retail can be a recipe for success with today's digital-first and tech-savvy customers. Disruptors are drawing on next-generation technology and imaginative innovation as they take... Read more