Ashley Kechter
Vuori Global President
Vuori
As Vuori Global President, Ashley Kechter is responsible for overseeing the brand’s global business strategy, driving the financial process, and overseeing retail, eCommerce, planning and wholesale internationally and domestically. With over 20 years of leadership in consumer products, Kechter has built a career driving growth and innovation across fashion apparel, activewear, lingerie, and home furnishings, she has held Omni-Channel DTC GM and Chief Executive roles spanning product creation (merchandising, design, and development), merchandise planning and operations, brand marketing, supply chain and international. Her brand experience prior to Vuori includes executive leadership roles at Fabletics, Banana Republic, Gap, Old Navy, and RH, where she has consistently delivered growth through customer-centric strategies, operational excellence, and brand-building at scale.
Speaking in:
Monday Jan 12
1:00pm - 1:30pm
Lessons from DTC trailblazers: Surviving and thriving
It’s been more than 10 years since these DTC brands first debuted. Their journey has been full of uncertainty and challenges — not the least of which was a pandemic. Yet today each is growing, innovating and connecting with shoppers in ways none would have dreamed of in 2015. Join us as we explore their unique journeys to success.