Brand President
Fabletics
Ashley has 20 years of consumer products leadership experience across fashion apparel, activewear, lingerie, and home furnishings. Her leadership experience includes Omni Channel GM / Chief Executive roles in Merchandising, Planning, Marketing, Retail, Yield Management, and Strategy. Brand experience includes Fabletics, Gap Inc. Brands (Old Navy, Gap and Banana Republic), Honey Birdette, and Restoration Hardware (RH).
10:15am - 10:45am
Expo, Level 1, Expo Stage 1
In today’s competitive eCommerce landscape, retailers and brands constantly seek smart growth accelerators that won't break the bank or disrupt the business.
In this session, moderated by Ken Pilot, you’ll hear from three retailers that successfully use the power of the crowd - aka social proof - to elevate customer engagement and significantly boost conversion rates.
The panel will share real-life examples to uncover how social proof influences shopping behavior and give first-hand insights on the ease of implementation, time to results, and ROI of social proof.
