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Asher Rapkin


Head of Messenger & Emerging Platforms, Global Business Marketing
Asher Rapkin is the Head of Messenger & Emerging Platforms (SparkAR, AR & VR) – Global Business Marketing at Facebook. Prior to this Role, Asher was the Product Marketing Communications Lead for Platforms and SMB on Facebook's Global Business Marketing team. Before joining Facebook, Asher was the Global Head of Channel Marketing for iAd, a division of Apple, where he oversaw the verbal and visual articulation of the brand and managed the platform's PR, events, and thought leadership work. Before shifting into tech, Asher spent eight years in television, working in Integrated Marketing for Current TV, NBCUniversal and MTV.

Speaking in:

Sunday Jan 12
10:30 - 11:00 AM
Medallia Stage, Hall E, Level 1
This discussion will focus on the rise of social shopping. Social media is continuously evolving as a vital part of consumers’ path to purchase, especially younger generations, playing vital roles in both pre and post-purchase activities.... Read more