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Arthur Sevilla

Arthur Sevilla
Arthur
Sevilla

Head of CPG Strategy
Pinterest
Arthur Sevilla (@arthursevilla) is Pinterest's CPG vertical strategy lead. Committed to inspiring brands to think beyond media metrics and value the context of consumer engagement, Arthur is a passionate brand builder. Before joining Pinterest, Sevilla spent a decade at Kraft Foods and Mondelēz International, in global roles within the grocery and confectionary categories. He lives in NYC with his wife and currently is saving ideas about dinner party recipes and a Southeast Asia trip.

Speaking in:

Sunday Jan 12
11:45 - 12:15 PM
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Stage 4, Expo, Level 3
Shoppers are seeking inspiration and more meaningful interactions with brands.  While brand messaging is still fragmented across channels, the physical shelf-edge is pivotal to both Retailers and Brands as the key engagement point to drive... Read more