Founder and CEO
Ariane is the founder and CEO at HATCH and twobirds New York. She started her career at American Express, where for eight years she worked in the global firm’s marketing department. In 2007 Ariane left American Express to launch twobirds New York, a collection of bridesmaid dresses designed to be wrapped in over 15 ways to flatter women of all shapes and sizes (thus, “killing two birds with one stone”). She solved the very real need of providing versatile investment pieces for the millions of bridesmaids who want to look and feel beautiful while celebrating the milestone of a loved one. In 2010, Ariane was newly pregnant with her first daughter when she grew frustrated by the lack of stylish wardrobe options for expecting women. She saw yet another void in the market for chic, timeless pieces that women could invest in during pregnancy and continue to wear afterwards. What began as a line of classics has now evolved into a full lifestyle assortment, featuring ready-to-wear, intimates, accessories and beauty. Today, Ariane continues to nurture the growth of both twobirds New York and HATCH. She is focused on developing the HATCH retail presence throughout the United States, where at its New York and Brentwood stores, she is creating a physical community space that provides education, information and connection for expecting mothers and all women.