April Sabral

April Sabral is a globally recognized leadership expert, author, and entrepreneur with over 30 years of experience leading and developing teams across retail, hospitality, and service industries. From starting as a part-time sales associate at 17 to becoming a Senior Vice President overseeing 300 stores across three continents, her journey reflects a lifelong commitment to human potential and performance.

April has led teams for world-class brands including Apple, Starbucks, Gap, Armani Exchange, Paul Smith, Holt Renfrew, and DAVIDsTEA, where her people-first approach consistently elevated culture, performance, and results. In 2018, she founded RetailU—now part of AskApril.ai—an award-winning leadership training platform providing on-demand, practical education for managers and frontline teams.

A certified coach with the John C. Maxwell Team and the World Association of Business Coaching, April has trained thousands of leaders through her signature frameworks, including The Positive Effect (ACT) and her latest book, Positive Accountability for Teams. These programs form the foundation for leadership development across globally recognized brands and industries.

In 2024, she launched the Positive Effect Certification, a global train-the-trainer program that has certified coaches and facilitators worldwide to deliver her proven leadership systems. This growing network of certified trainers continues to expand her impact across organizations and cultures.

Recognized as one of RETHINK Retail’s Top Retail Experts for three consecutive years and named among the Top 100 Global Women Entrepreneurs of the Year (2024) by the Global Women’s Club, April continues to shape the future of leadership.

Through her flagship platform, AprilSabral.com, and her AI-powered communication and coaching tool, AskApril AI, she continues to help leaders “say it better,” build stronger teams, and scale culture through accountability and human connection.

Today, April’s mission is clear—to positively impact one million leaders worldwide by combining technology and human insight to transform leadership for the modern workplace.