CEO, APT and President, Applied Analytics
Anthony Bruce, CEO of Applied Predictive Technologies (APT) and President, Applied Analytics, Mastercard, is a leading management adviser for Global 2000 organizations. He assists clients in choosing and refining business strategies across a range of functional disciplines (marketing, pricing, operations, capital, people, product, growth, etc.) and industries (banking, retail, hospitality, manufacturing, insurance, and pharmaceuticals, among others). Mr. Bruce specializes in enhancing clients’ approach to institutionalizing fact-based, data-driven decision-making through Test & LearnTM. He helps organizations achieve better results by more effectively leveraging Big Data.