EVP and Brand President
Crocs
Anne Mehlman serves as the Executive Vice President and Brand President of the Crocs Brand, having been appointed to the role in May 2024. Ms. Mehlman has over 20 years of global financial and operational experience, having re-joined Crocs, Inc. in 2018 as Executive Vice President and Chief Financial Officer. Ms. Mehlman had previously worked at Crocs, Inc. as Vice President of Corporate Finance from 2011-2016. After leaving Crocs in 2016, she served as the Chief Financial Officer of Zappos.com, the ecommerce retailer owned by Amazon. She also held various financial roles at RSC Equipment Rental (now United Rentals), Corporate Express (now Staples) and Lockheed Martin. She received her Bachelor's degree from the University of Colorado at Colorado Springs.
Tuesday Jan 13
9:45am - 10:15am
Vusion Theatre
Multi-category retail is navigating a shifting consumer landscape by rethinking experience, product strategy, and purpose-driven growth. This session will offer insights into building stronger connections with customers and communities, creating value through exclusive offerings, and fostering a culture that drives both performance and innovation. Attendees will gain practical takeaways for evolving in-store and digital experiences, scaling category leadership, and aligning business goals with long-term customer relevance.
