January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Executive Chairman
Saatchi & Saatchi X
Andy Murray is a renowned senior executive with an impressive track record of success in the retail and consumer packaged goods (CPG) industries. With a career spanning over three decades, Andy has held key leadership roles in some of the world's largest corporations, including P&G, Walmart and Asda.
Andy's extensive experience in retail and marketing is demonstrated through his previous roles as SVP/Chief Customer Officer for Asda U.K., SVP/Marketing for Walmart U.S., and Founder & CEO of Saatchi & Saatchi X, a pioneering international shopper marketing agency. Andy's leadership at Asda saw the company return to growth while improving overall NPS, while at Walmart, he led the design of new Walmart Supercenter prototypes and delivered a new advertising approach to bring an emotional connection back to the brand.
Andy also served as a senior leader on the pioneering Procter & Gamble Global Customer Team for Walmart.
In addition to his corporate roles, Andy is the Founder & Executive Chair of the Customer-Centric Leadership Initiative at the Walton College of Business, University of Arkansas, and Founder & CEO of bigQuest Advisory, Inc., a consultancy that focuses on helping senior executives map and lead change in the retail and CPG space.
Andy's expertise in global trends, creative marketing, and in leading customer-centric transformation make him an invaluable mentor and strategic advisor to executives and their leadership teams who are leading change in their organizations.
As a Board Member of Endeavor, and Strategic Advisor for the VC firm Composite.Ventures, he also helps to support and promote high-impact entrepreneurs in the Retail Tech space.
8:40am - 9:00am
Pier 60, 60 Chelsea Piers, New York, NY 10011
As a pioneering force in shopper and retail marketing, Andy Murray will cover key drivers of change that must be harmonized in order for RMNs to deliver on the promise of a more relevant consumer experience.
With the rapid expansion of online RMNs starting in 2019, brands and retailers began experiencing an unprecedented level of change. Change in ways of working, where money is spent, roles of commercial and marketing, and areas of mastery required to make it all work. To win today with RMNs you need to have a hands-on-keyboard understanding to master the complexity. But for leaders setting strategy, more is required than a bottom-up working knowledge. To chart a course from complexity to clarity, leaders need a view of where it is all headed online and in the store. Only then can the change-makers place bets on everything from organizational design to test and learn investments. In this session, Andy will cover the core driving forces that are shaping the RMN trajectory and the key questions leaders need to be asking to unlock clarity.
4:35pm - 4:50pm
Pier 60, 60 Chelsea Piers, New York, NY 10011