Andy Murray

Andy Murray
Andy Murray
Founder & CEO
bigQuest Advisory, Inc.
Andy Murray is a renowned senior executive with an impressive track record of success in the retail and consumer packaged goods (CPG) industries. With a career spanning over three decades, Andy has held key leadership roles in some of the world's largest corporations, including P&G, Walmart and Asda.

Andy's extensive experience in retail and marketing is demonstrated through his previous roles as SVP/Chief Customer Officer for Asda U.K., SVP/Marketing for Walmart U.S., and Founder & CEO of Saatchi & Saatchi X, a pioneering international shopper marketing agency. Andy's leadership at Asda saw the company return to growth while improving overall NPS, while at Walmart, he led the design of new Walmart Supercenter prototypes and delivered a new advertising approach to bring an emotional connection back to the brand.

Andy also served as a senior leader on the pioneering Procter & Gamble Global Customer Team for Walmart.

In addition to his corporate roles, Andy is the Founder & Executive Chair of the Customer-Centric Leadership Initiative at the Walton College of Business, University of Arkansas, and Founder & CEO of bigQuest Advisory, Inc., a consultancy that focuses on helping senior executives map and lead change in the retail and CPG space.

Andy's expertise in global trends, creative marketing, and in leading customer-centric transformation make him an invaluable mentor and strategic advisor to executives and their leadership teams who are leading change in their organizations.

As a Board Member of Endeavor, and Strategic Advisor for the VC firm Composite.Ventures, he also helps to support and promote high-impact entrepreneurs in the Retail Tech space.

Speaking in:

Saturday
January 13
8:30 am8:40 am
Javits North, Level 4
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

Opening remarks from Chris Riegel, CEO of STRATACACHE, followed by an introduction to in-store experience from category captain Andy Murray.
 
Saturday
January 13
3:40 pm4:25 pm
Javits North, Level 4
Retail media networks have become more entrenched with a revenue-generating velocity rarely seen in business. In 2022, the Walton College of Business Research Team published their first whitepaper that identified the gaps between the promise and reality of RMNs. This session dives into a new October 2023 whitepaper examining what has transpired and changed.

This event is part of… Read more
Saturday
January 13
11:40 am12:10 pm
Javits North, Level 4
In-store retail media, or 'phigital' as it's known in some circles, has achieved scale in Europe, Asia, and LATAM. Many large retailers have tested, deployed, and refined in-store media networks while in the United States, the primary driver of RMN growth has been online digital networks, such as Roundel, CMX, Walmart Exchange and Kroger Precision Media. This panel will share perspectives on… Read more
Saturday
January 13
8:40 am9:15 am
Javits North, Level 4
Andy Murray, Founder and CEO of bigQuest Advisory, Inc., will provide insights based on his experience as former SVP of in-store experience at Walmart and Asda, and founder of Saatchi & Saatchi X, followed by a discussion with Beth Ann Kaminkow, Global Chief Executive Officer of VMLY&R Commerce. Topics include:
  • How the shopper navigates the in-store space and what they expect from… Read more