You are here

Andrew Lipsman

Andrew
Lipsman

Principal Analyst, Retail and eCommerce
eMarketer
Andrew Lipsman is a Principal Analyst at eMarketer, focusing on retail and ecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.

Prior to eMarketer, Andrew was SVP of Marketing & Insights at comScore, covering multiple industries and overseeing the company’s global marketing insights and thought leadership initiatives.

Over his career he has specialized in several coverage areas in addition to retail, including social media, mobile, digital advertising and cross-platform marketing. He is frequently quoted on these topics by leading news organizations such as the New York Times, Wall Street Journal, AdAge, CNN, Fortune, BusinessWeek and Newsweek.

Andrew has been a regular contributor to the Journal of Advertising Research. He has also co-authored several well-known industry white papers and reports, including The Power of Like 1 and 2, The Halo Effect, and The Value of a Digital Ad.

Andrew began his career at The NPD Group working with clients such as Kraft Foods and Johnson & Johnson. He earned his MBA at Northwestern’s Kellogg School of Management with concentrations in Marketing, Strategy and Entrepreneurship and holds a B.A. in Public Policy Studies from Duke University.

Speaking in:

Sunday Jan 13
2:45 - 3:15 PM
|
Innovation Stage, Level 4
The race to meet consumers' growing demand for faster delivery is prompting retailers to explore new models and technologies. Where do the opportunities lie? Could the solution be robotics, delivery drones, self-driving vehicles or some emerging... Read more