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Andrea Fasulo


Global Head of Retail Marketing
Viacom Nickelodeon Consumer Products
Andrea Fasulo is the Global Head of Retail Marketing and Home Entertainment for Viacom Nickelodeon Consumer Products (VNCP). In this role, Andrea leads three distinct areas: integrated marketing efforts for consumers across the US retail landscape; trade marketing, including producing large-scale B2B events at trade shows, presentations, sponsorships and media campaigns; and management of the global Home Entertainment business. Across all three parts of the business, Andrea and her team are tasked with driving top line growth, generating incremental consumer products volume and expanding brand equity and market share for VNCP.

Speaking in:

Sunday Jan 12
11:00 - 11:30 AM
The FQ Lounge, Expo, Level 1, back of 1100 aisle
Online shopping has fundamentally changed the rules of retail. But, one rule that will never change is that the customer always comes first. Real brick-and-mortar stores provide the opportunity to deepen the customer’s relationship with a... Read more
Monday Jan 13
2:45 - 3:15 PM
Medallia Stage, Hall E, Level 1
Influencer marketing has evolved into a legitimate sales channel for retail brands looking to form authentic connections with consumers. With shoppable posts launched on Instagram and Pinterest and the proliferation of video in YouTube's Stories... Read more