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Andrea Albicocco


Sr. Manager, Brand Experience and Events
Total Wine & More
Andrea Albicocco is Senior Manager, Customer Experience and Events at Total Wine & More, the country’s largest independent retailer of fine wine, beer, and spirits. She is responsible for leading the retailer’s customer experience and events initiatives. At Total Wine & More, she has been a wine buyer and promotions and merchandising manager. She previously worked as a buyer at Saks Fifth Avenue, a merchandise planner at Ann Taylor, and a brand analyst at Macy’s Merchandising Group.

Speaking in:

Monday Jan 13
11:00 - 11:30 AM
Stage 2, Expo, Level 1
Physical stores are shuttering faster, making customers travel farther to shop at their preferred retailers and requiring brands to ensure worthwhile customer journeys. With fewer stores, retailers must maximize traffic into each of them, or else... Read more