Amy Davidson

Amy Davidson
Amy Davidson
Former CMO
Party City
A visionary marketer with a long list of successes with Party City, Bumble & Bumble division of Estee Lauder, Bloomingdales, and American Express, Amy Davidson offers macro-level insights and granular strategies to drive success. She has a strong background in global strategic B2B, B2G, and B2C, financial services, and retail marketing management.

Speaking in:

January 18
9:15 am9:45 am
Expo, Level 3, Expo Stage 3
Many state that ecommerce accelerated 10 years in 10 months during 2020. Since ecommerce purchases are returned about twice as often as in-store purchases, using returns to build deeper relationships with consumers is an opportunity you don’t want to miss. Amy Davidson, former CMO of Party City, explains how you can fill gaps in the returns experience and keep consumers engaged.