Amber Roberts

Partnership Director

Threefold

Amber Roberts is the Partnership Director at Threefold, part of the SMG agency network, where she leads the team building retailer partnerships in North America. Amber joined Threefold in 2023.
As a seasoned retail veteran, Amber has spent nearly two decades working across the industry, from Fortune 100 and Global 300 companies to startups. Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion dollar businesses and alternative revenue streams.
Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.

Speaking in:

Saturday Jan 13th

1:00pm - 1:30pm

Javits North, Level 4

Why data counts - Extending monetization across all retail channels

What tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online behavior to allow for full engagement across the entire shopping journey? These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able to add in-store behavior to their customer data platforms, enabling digital activation on this behavior.
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.

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Amber Roberts

Speaking in:

Saturday Jan 13th

Why data counts - Extending monetization across all retail channels