Amanda McLaughlin

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Amanda McLaughlin
Sr. Manager, Content Marketing
NewStore, Inc.
Amanda is a senior content strategist with over 10 years of experience in various marketing disciplines. At NewStore, she is responsible for creating and distributing valuable content to engage the world’s most innovative retail brands. She is also the lead researcher and writer of the annual Omnichannel Leadership Report. Prior to NewStore, Amanda worked at a tech public relations firm with clients in the retail, adtech/martech, and consumer device industries.

Speaking in:

Monday
January 17
11:00 am11:30 am
Expo, Level 1, Expo Stage 2

Missed this Big Ideas Session? Watch the Replay

Consumers want and expect a 24/7, always “on” relationship with their favorite brands. For those brands, the recipe to success is to meet customers where they are at each moment in their lives and enable them to easily shop when and how it is convenient for them… Read more