Amanda Hesser

Amanda Hesser
Co-Founder and CEO
Amanda Hesser is co-founder and CEO of Food52, a leading innovator in the food, cooking, and home space named one of the world’s most innovative companies by Fast Company in 2020. Earlier in her career, she was a reporter, feature writer, and food editor at The New York Times and authored several award-winning books including Cooking for Mr. Latte: A Food Lover’s Courtship, with Recipes and The Cook and the Gardener, as well as The Essential New York Times Cookbook, a New York Times best-seller. Amanda is currently editing its 10th Anniversary Edition, with 50 new recipes, which will be published by W. W. Norton & Company in 2021. She is the co-author of three Food52 cookbooks, including her most recent A New Way to Dinner, written with co-founder Merrill. Amanda has been named one of the 50 most influential women in food by Gourmet, played herself in the Nora Ephron film Julie & Julia, created the Twitter app Plodt, and served on President Obama's Commission on White House Fellowships. She lives in Brooklyn with her husband and twins.

Speaking in:

January 18
12:00 pm12:30 pm
Javits North, Level 4, Room 404, StarWind Stage

One of the most coveted marketing buzzwords is ‘community’. Brands that have managed to create a community of loyal followers who not only buy their products, but act as ambassadors – even evangelists –  have a distinct edge over competitors. How do brands balance content, community and commerce to flourish?