Amanda Effron

Amanda Effron
Amanda Effron
Chief Digital Officer
As Chief Digital Officer of Ikea US, Amanda is responsible for delivering long-term omnichannel growth and productivity through modernizations and technology. Amanda guides nearly 17,000 co-workers in the digitization of the IKEA omnichannel footprint. She is responsible for defining, designing and delivering Ikea US' digital strategy.

Amanda launched her IKEA journey leading the Customer Domain Product team for the US and served as the Vice President of Digital Portfolio and Deployment. In those previous roles, Amanda and her teams developed and deployed customer-centric digital products to better meet the needs of U.S. customers and cultivate the omnichannel business. Her trajectory prior to IKEA includes leading the digital practice and transformation at Pep Boys, overseeing digital touchpoints across web and stores. With almost 20 years of experience delivering multi-faceted digital growth strategies and customer solutions for major companies like David’s Bridal and Boathouse Sports, Amanda's passion for modernization and digitization cannot be understated.

Speaking in:

January 16
11:20 am11:50 am
Javits North, Level 4, Firework Stage
How do retailers unify multiple channels in ways that create a compelling, consistent and personalized experience for their customers? And at the same time, how does their unified commerce strategy deliver both profit and growth? Hear from our panel of retail leaders to understand the elements common to every successful omnichannel business, as the route to building or reinforcing your own… Read more