Amanda E. Johnson

Amanda E. Johnson
Amanda E. Johnson
Chief Marketing Officer
Underlining, Inc.
Amanda E. Johnson is the Chief Marketing Officer at Underlining a premium brand studio launching innovative brands across multiple beauty and wellness verticals. As Chief Marketing Officer, Amanda will lead the marketing strategy across the flagship brands including TatBrow®, Nailboo® and Hide® which have served over 1 million customers since launch. She is the Co-founder and serves on the board of Mented Cosmetics, a pigment-first beauty brand celebrating women of all hues. A graduate of Howard University and Harvard Business School, Amanda is excited to be an entrepreneur focused on digital strategy and brand building. With a myriad of experiences in finance, consumer marketing, and digital experience Amanda is excited to craft brand stories and build customer communities.

Amanda is very involved in her community through involvement in Alpha Kappa Alpha Sorority, Inc, The Junior League of New York, and Howard Alumni Association. Connect with Amanda on Twitter (@prettypensive) and on LinkedIn.

Speaking in:

Sunday
January 16
2:45 pm3:15 pm
Special Events Hall, Level 1, FQ Equality Lounge
When done right, purposeful marketing goes beyond optics and drives real impact. What does it take to drive equality through a marketing lens? What KPIs matter? What strategies have marketers employed to make their campaigns levers for change? In this discussion, we speak with leaders who have mastered the art of genuinely purposeful marketing.