Co-Founder and COO
Amanda E. Johnson is the Co-Founder & Chief Operating Officer of Mented Cosmetics, a pigment-first beauty brand celebrating women of all hues. Mented launched in January 2017 and has taken the beauty industry by storm by unapologetically placing women of color at the forefront. The company has been featured in several publications including Essence, Allure, Vogue and Black Enterprise, and the co-founders were honored with the 2019 Dreamers award from the National Retail Federation. A graduate of Howard University and Harvard Business School, Amanda is excited to be an entrepreneur focused on digital strategy and brand building. With a myriad of experiences in finance, consumer marketing, and digital experience Amanda is excited to craft brand stories and build customer communities. Amanda is very involved in her community through involvement in Alpha Kappa Alpha Sorority, Inc, The Junior League of New York, and Howard Alumni Association.