Alita Harvey-Rodriguez

Alita Harvey-Rodriguez is shaping the future of retail through innovation, equity, and impact.

As Co-Founder of School Perks, the fastest-growing retail rewards platform for Australian families, she’s redefining how brands connect with community, transforming everyday shopping into a force for social good and smarter engagement.

Alita’s journey from founding and exiting MI Academy to leading Sales, Marketing and CX transformation across brands like Estée Lauder, REA Group, and Alfa Romeo has cemented her as a trusted authority on retail innovation, customer experience, and the future of marketing.

Her leadership extends beyond boardrooms, Alita serves as President of Retail Outreach Initiative Australia, driving industry-wide collaboration to empower vulnerable communities through retail partnerships. A regular on the world’s biggest stages, from HubSpot INBOUND to NRF New York and MailChimp’s global conference sharing the stage with Rebel Wilson and Bluey creator Joe Brumm, she brings a sharp mix of strategy, humanity, and humour to every conversation about where retail is headed next.

With her latest venture, Alita is on a mission to make School Perks the benchmark for recognising purpose-led retail excellence, celebrating innovation that uplifts both business and community. Her voice continues to inspire a new generation of retailers to think bigger, act bolder, and create value that truly matters.