Aline Garza

Head of Planning & Client Success

Walmart Connect Mexico

Aline joined Walmart Connect Mexico in 2020 setting up the Planning & Brand Solutions area, giving a high focus on Omnichannel Solutions for brands at Walmart Connect, now she´s also in charge of Performance & Client Success, driving an evolution with a deep dive end-to-end omni solutions including: Retailtainment, Promotions, Omni Strategies, Seasonals, Performance and Deep Measurement. Before Walmart Connect she owned a digital marketing agency. And before that she was head of Product Marketing at Terra Networks generating entertainment and content for all Terra users.

Aline is mother of two girls and she is also a triathlete.

Speaking in:

Saturday Jan 11th

2:50pm - 3:30pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, OBI First Media Group; Christian Raveaux, REWE Group; Aline Garza Heiras, Walmart Connect Mexico, and Sean Crawford, SMG

This panel will provide a snapshot of in-store retail media innovation in select Global Markets, including the United States, Europe and Latin America, discussing which markets are leading the way in deployment, measurement and monetization. With both sides of the Atlantic looking to each other for best practices, the discussion will highlight successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions.

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Aline Garza

Speaking in:

Saturday Jan 11th

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, OBI First Media Group; Christian Raveaux, REWE Group; Aline Garza Heiras, Walmart Connect Mexico, and Sean Crawford, SMG