Alicia Gonzalez

Alicia Gonzalez
Alicia Gonzalez
Innovation and Transformation Manager
Bulgari
Alicia is Innovation and Transformation Manager at Bulgari, The Magnificent Roman High Jeweler, icon of contemporary Italian Art of Living.

Alicia has worked in the value creation for luxury brands through emerging techs her entire career. Her current role focuses on business strategy, customer experience innovation and change management. The latest achievements include pioneering projects like the first connected luxury bag and RFID-based logistics optimization at Bulgari. Over the past two years, she has led 30+ client experiences with emerging tech such as NFT, Metaverse, 3D, holographic devices, Haptics, Wearables, and Gen AI.

At the forefront of luxury innovation as part of the LVMH Innovation Ecosystem the Bulgari Innovation team leverages brand synergies by blending its rich heritage with tech innovations to captivate new consumers and growing brand equity.

Speaking in:

Tuesday
January 16
1:00 pm1:30 pm
River Pavilion, goTRG Stage
Bulgari Tovch is expanding customer… Read more