January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Global CEO
Unlimitail
His career began at La Tribune, a business newspaper, before he acquired expertise in adtech and programmatic advertising at Hi-Media. In 2012, he founded Audience Square, a major player in the coalition of programmatic publishers. He also played a central role in the growth of Le Figaro's digital sales and developed retail media at Carrefour Links. Alexis Marcombe is currently at the helm of Unlimitail as CEO, the joint venture between Carrefour and Publicis.
10:25am - 10:50am
Pier 60, 60 Chelsea Piers, New York, NY 10011
Join Alexis Marcombe, CEO of Unlimitail, a joint venture between Carrefour and Publicis Groupe, and Daniel Knappe of IAB Europe, as they discuss the Carrefour in-store retail media network strategy, focusing on the key markets of France and Brazil. Discussing the adaptation of in-store media to regional consumer behaviors, digitizing stores, and identifying the most impactful and profitable digital surfaces, they will also explore metrics for measuring success, applying online marketing fundamentals to physical stores, and the role of non-endemic advertising.
Gain practical insights on market-specific strategies, key performance metrics, and how to effectively monetize in-store media across diverse markets from one of the leaders in the sector.
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