At Universal Standard, Alexandra develops the creative vision for the brand and oversees both the design of all collections, and the overall visual direction of the brand. The goal for the brand remains to change the way fashion looks at women and the way women look at fashion.
Before starting Universal Standard, Alexandra lived and worked abroad as a journalist and marketing professional. Her editorial and journalism work included writing for publications such as VICE, WWD, International Beauty Report, and the Japan Times among many others. She spent 16 years abroad, in Tokyo as a Fashion, Arts & Entertainment newspaper editor, in Paris as a writer, and most recently in Moscow as the Global Head of Marketing for a large international financial firm.
Alexandra received her Bachelors of Arts in English Literature and Comparative Linguistics from Carleton University in Ottawa, Canada, and speaks several languages including English, Russian, French, and Japanese.