Alexandra Waldman

Alexandra Waldman
Co-Founder and Chief Creative Officer
Universal Standard
Alexandra Waldman, is the Co-Founder and Creative Director of Universal Standard, a company she started with her and her business partner and friend Polina Veksler when they set out to close the infamous size gap in the fashion industry by creating a brand of uniquely modern essentials for women of all sizes.

At Universal Standard, Alexandra develops the creative vision for the brand and oversees both the design of all collections, and the overall visual direction of the brand. The goal for the brand remains to change the way fashion looks at women and the way women look at fashion.

Before starting Universal Standard, Alexandra lived and worked abroad as a journalist and marketing professional. Her editorial and journalism work included writing for publications such as VICE, WWD, International Beauty Report, and the Japan Times among many others. She spent 16 years abroad, in Tokyo as a Fashion, Arts & Entertainment newspaper editor, in Paris as a writer, and most recently in Moscow as the Global Head of Marketing for a large international financial firm.

Alexandra received her Bachelors of Arts in English Literature and Comparative Linguistics from Carleton University in Ottawa, Canada, and speaks several languages including English, Russian, French, and Japanese.

Speaking in:

January 18
11:15 am11:45 am
The market for plus-size fashion is worth nearly $30 billion in the US alone. But while brands are upping marketing rhetoric and imagery to include a wider range of body types, many companies are still failing to serve the plus-size consumer.