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Alexandra Waldman

Alexandra Waldman

Co-Founder and Chief Creative Officer
Universal Standard
Alexandra Waldman, is the Co-Founder and Creative Director of Universal Standard, a company she started with her and her business partner and friend Polina Veksler when they set out to close the infamous size gap in the fashion industry by creating a brand of uniquely modern essentials for women of all sizes.

At Universal Standard, Alexandra develops the creative vision for the brand and oversees both the design of all collections, and the overall visual direction of the brand. The goal for the brand remains to change the way fashion looks at women and the way women look at fashion.

Before starting Universal Standard, Alexandra lived and worked abroad as a journalist and marketing professional. Her editorial and journalism work included writing for publications such as VICE, WWD, International Beauty Report, and the Japan Times among many others. She spent 16 years abroad, in Tokyo as a Fashion, Arts & Entertainment newspaper editor, in Paris as a writer, and most recently in Moscow as the Global Head of Marketing for a large international financial firm.

Alexandra received her Bachelors of Arts in English Literature and Comparative Linguistics from Carleton University in Ottawa, Canada, and speaks several languages including English, Russian, French, and Japanese.

Speaking in:

Monday Jan 13
2:45 - 3:15 PM
Shyft Stage, Level 4
It's not just about fit, it's about fitting in. With more consumers shopping at brands that reflect their own values, leading retailers are taking a bold, vocal point of view on the biggest social and cultural issues of our time to create a... Read more