Al Lettera

Al Lettera
Al Lettera
SVP, IT
Tractor Supply Company
Al Lettera is Senior Vice President, Information Technology for Tractor Supply Company, the largest rural lifestyle retailer in the United States with over 2100 stores and approximately $14.2 billion in annual revenues. Tractor Supply is leveraging technology to personalize the customer experience, both in-store and online and has become a leader in enriching rural life with the power of digital.

Speaking in:

Tuesday
January 17
2:45 pm–3:15 pm
Expo, Level 3, Expo Stage 5
Turn Shoppers into Long-term Connected Customers- By T-Mobile for Business/Tractor Supply produced by T-Mobile for Business
In-store shopping is back, and the landscape of the modern store has changed. As shoppers seek more engaging experiences, retailers like Tractor Supply are leveraging technologies to foster loyalty and create frictionless shopping experiences. Learn how T-Mobile for Business and Tractor Supply are using the power of connectivity to create enticing experiences and capture valuable data to better… Read more