Aimee Roesler

Aimee Roesler
Sr. Director, Social and Brand Safety
Target
Aimee is the Senior Director of Social and Brand Safety for Target. In this role, she is responsible for Social strategy, content, commerce and innovation, as well as Marketing brand safety. Aimee has had a multifaceted career with Target, holding multiple positions throughout Target’s world-class Marketing department. Most recently, Aimee was the Senior Director of Brand Marketing responsible for leading Target’s master brand initiatives, inclusive of Brand campaigns, Reputation, Corporate Responsibility, and other areas that nurture and grow Target’s business and brand. Prior to that Aimee was Senior Director of Style Marketing and has also held multiple previous positions that had helped to define Target’s guest experience including In-Store Marketing and Holiday campaigns. Earlier in her career, Aimee spent +10 years within Experiential Marketing leading consumer facing events and public relations programs. Aimee received her Bachelor’s degree in Communications from the College of St. Benedict in St. Joseph, MN. Aimee lives in Excelsior, MN with her husband and two children, ages 14 + 9.

Speaking in:

Sunday
January 16
12:00 pm12:30 pm
By now we're all familiar with how TikTok can galvanize millions of consumers into stores to buy the latest viral product or try the latest branded challenge. Some brands are taking it one step further by building communities around nontraditional call to actions that are unheard of in the retail world. Through organic and paid presences, Target and American Eagle have built authentic connections… Read more