Ada Amatucci

Localization starts with place – analyzing and visualizing the business through a geographic lens. Sophisticated retailers seamlessly integrate precise local market knowledge, AI-powered capabilities, mapping, and analytics as the foundational framework for understanding all other data. But to do so effectively, organizations must frame the right questions – starting with 'where'. Where are customers buying, when and what? Where are the best markets to expand and contract, now and in 5 years? Where are threats emerging in the network? Where does the business need to adapt to local demographics? In this panel, hear from best in class retailers who are adopting Localization coupled with AI within their enterprise business intelligence systems to keep pace with customer shifts and maintain competitive advantage.