Sr. Director, Retail Planning & Asset Protection
Kendra Scott
Aaron Locke is the Senior Director of Retail Planning & Asset Protection at Kendra Scott, where he leads Workforce Management, Retail Budgeting, and AP to drive labor efficiency, financial discipline, and loss reduction across the brand’s retail fleet. Known for blending analytics with pragmatic leadership, Aaron architects enterprise-wide strategies that streamline execution, elevate the associate experience, and translate data into action through scalable systems and forecasting innovations. Before joining Kendra Scott, he spent over two decades at GameStop in corporate store operations and field leadership roles, shaping his expertise in operational transformation, workforce optimization, and cross-functional collaboration.
Job Level: Executive-Level Retail Operations & Execution Leader
Areas of Focus: Budgeting, forecasting, productivity, and execution.
Sunday Jan 11
11:45am - 12:15pm
Exhibitor Big Ideas Stage 2
Retail success depends on flawless execution in every store, every shift, yet leaders often struggle with fragmented tools and disconnected teams. In this session, discover how Kendra Scott linked scheduling to business outcomes with their strategic workforce management transformation. Learn how unified scheduling, AI execution, and employee engagement in one platform empowers frontline teams, drives accountability, and delivers measurable ROI - from faster adoption to stronger compliance and higher employee satisfaction.
