Aaron Dunford

Aaron Dunford
Aaron Dunford
Senior Director of Digital Merchandising & Marketing
Aaron Dunford is Sr. Director, Digital Merchandising and Marketing at Nordstrom. Aaron first joined Nordstrom in 2013 and has held a variety of roles within the marketing organization. Over the last few years he led the creation of the merchant and vendor insights team responsible for developing actionable analytics for Nordstrom merchants and vendor partners to impact their marketing performance. In addition to his other responsibilities, Aaron championed the development of the Nordstrom Media Network and led Nordstrom’s product-focused marketing team that drives merchandising strategies and all vendor marketing investment programs in addition to leading content, digital category management and site merchandising.

Speaking in:

January 16
11:15 am11:45 am
Javits North Level 4, Room 404, Twilio Stage
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks… Read more