Aaron Dunford

Vice President of Nordstrom Media

Nordstrom Inc.

Aaron Dunford is vice president of Nordstrom Media. In addition to leading Nordstrom’s retail media network, Nordstrom Media Network, he also supports Nordstrom’s enterprise media across paid and unpaid channels to deliver a more personalized experience for customers. Aaron first joined Nordstrom in 2013 and has held a variety of leadership roles within the company. Previously, he was the general manager of Nordstrom.com. He also has held roles within marketing strategy, finance and analytics.

Speaking in:

Tuesday Jan 14th

10:30am - 11:00am

Revolutionizing retail: The future of in-store media and investment

Get ready to explore the next big wave in retail advertising. With in-store retail media on course to become a billion-dollar advertising powerhouse by 2028, this session dives into the transformative potential of this fast-growing channel and the bold steps retailers must take to modernize and future-proof their physical stores. Join us as two pioneering retailers reveal how they are embracing this massive opportunity with innovative strategies, substantial investments and groundbreaking approaches they’re using to integrate cutting-edge media solutions into their in-store experiences to drive unprecedented engagement.

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Aaron Dunford

Speaking in:

Tuesday Jan 14th

Revolutionizing retail: The future of in-store media and investment