Aaron Dunford

Vice President of Nordstrom Media

Nordstrom Inc.

Aaron Dunford is vice president of Nordstrom Media. In addition to leading Nordstrom’s retail media network, Nordstrom Media Network, he also supports Nordstrom’s enterprise media across paid and unpaid channels to deliver a more personalized experience for customers. Aaron first joined Nordstrom in 2013 and has held a variety of leadership roles within the company. Previously, he was the general manager of Nordstrom.com. He also has held roles within marketing strategy, finance and analytics.

Speaking in:

Tuesday Jan 14th

10:30am - 11:00am

Javits North, Level 4, Logicbroker Stage

From black and white to color: How retail media networks are navigating the off-site revolution

As retail media has progressed from sponsored search results and on-site media into an omnichannel, full-funnel spending phenomenon, it has forced RMNs to wrestle with questions that even seasoned media sellers have trouble answering: What is a winning strategy for scaling a display business? From issues about brand safety to banner blindness, to balancing efficiency with creativity, retailers now face the most exciting — and daunting — challenges ever. Hear from two leading retailers that are charting very different paths through this unfamiliar territory.

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Aaron Dunford

Speaking in:

Tuesday Jan 14th

From black and white to color: How retail media networks are navigating the off-site revolution