Aaron Cano

Aaron Cano
Aaron Cano
SVP Analytics and Marketing Operations
FreshDirect
Aaron Cano is an award-winning enterprise analytics and marketing leader with 30+ years’ experience in developing and managing customer-centric analytics and data-driven strategies that drive significant organizational growth. As SVP Analytics and Marketing Operations, Aaron makes sure the customer is represented in FreshDirect strategy meetings. He has won a 1to1 Customer Champion award, a FreshDirect Customer Achievement award, 1800flowers Quality award, and Chase Manhattan Bank Excalibur Award for excellence and commitment to customer-centric values.

Speaking in:

Tuesday
January 16
9:15 am9:45 am
Expo, Level 3, Expo Stage 5
Hear how FreshDirect and Dick’s Sporting Goods leverage weather-driven demand (WDD) analytics to "deliver" better customer experiences, and "score” more sales. The weather is always a big motivating force behind consumer buying decisions – directly, frequently, and meaningfully elevating or deflating demand for a product. WDD analytics enable retailers to optimize planning, inventories,… Read more