Press Info

NRF 2021: Retail's Big Show - Chapter 2

Media Eligibility Requirements

NRF invites working members of the press to attend Retail’s Big Show, Chapter 2, held June 6-8 at the Jacob Javits Convention Center in New York City. This event will convene industry leaders to exchange visionary ideas, build partnerships and experience the newest technology. Chapter 2 will also include the Innovation Lab, Start Up Zone and EQ Lounge.

NRF has reevaluated its media eligibility requirements for Retail’s Big Show. All requested documentation must be submitted to eventpress@nrf.com in advance of the first day of conference. Media credentials are subject to approval from NRF. Please note: NRF reserves the right to deny press badges if credentials are insufficient.

Registrants are eligible for a press badge under the following criteria

Broadcast/ Print/ Online
Reporters and editors must have an editorial role in a well-established news outlet that publishes original content.

Reporters and editors must present a valid business card, with their name, title and media outlet. 

Additionally, they must provide a copy of two recent bylined articles or clips published or broadcast within the last 12 months that cover the retail industry. 

Camera crews and photographers accompanying reporters must also complete registration. 

Bloggers
Bloggers must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 50,000 unique visitors per month. 

Additionally, bloggers must provide a copy of two recent industry-related bylined articles or blog posts published within the last 12 months.

Podcasters
Podcasters must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 4,000 monthly listens or over 1,000 listens/episode. 

Freelance
Freelance journalists and photographers must present a letter of assignment with editor’s name and contact information from a well-established media outlet. 

Not Eligible 
Analysts will not be considered for media accreditation. Analyst registration will be available soon. Please check back for updates.

Consultants and representatives from PR and marketing firms will not be considered for media accreditation.

Non-editorial employees of a media organization who plan to engage in sales or marketing activities will not be considered for media accreditation. 

YouTube, Facebook, Twitter, or Instagram accounts, as well as communities, forums and user groups will not be considered for media accreditation.

For those not eligible for press registration, general registration will be available soon. Please check back for updates.