Young-Gen: Paradoxes and parallels

Sunday
January 15
2:00 pm2:30 pm
Javits North Level 4, Room 406, UST Stage
What can retailers expect as Gen Z passes the baton to Gen A?  New generations prove more difficult to define than older ones. Inconsistencies, anomalies, and contradictions abound in a worldview that must reconcile physical and digital, local and global, commercial and social. Boxing and bowing an understanding of the incoming consumer requires flexibility and creativity. Learn how to navigate this emerging young cohort from experts who are already leading the charge.