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YETI takes the mystery out of cross channel sales analysis using Tableau

Sunday, January 12
10:15am
–10:45am
Stage 1, Expo, Level 1
YETI takes the mystery out of cross channel sales analysis using Tableau
Understanding how retail and ecommerce sales channels impact each other is critical for remaining competitive in today’s market. Hear how YETI Coolers used the visual analytics power of Tableau’s geo mapping to do cross channel sales analysis of their product line to drive business value. Learn how YETI has become a data driven organization and expanded their use of Tableau from 6 users to one third of their organization in only a year, and their plans to expand their culture of data.
Adam Cox
Director of Data and Analytics
Yeti Coolers
Sam Santos
Data Visualization Architect
Yeti Coolers