WW: Changing consumer dynamics & the customer journey

Tuesday
January 18
12:00 pm12:30 pm
For brands to reach consumers along their unique journeys, there are certain things they must deeply understand - their consumers' global, contextual, and individual needs. Brands must then deliver what is most relevant based on where that customer is at that very moment in time. WW Chief Product Officer, Lucinda Newcomb will discuss the overall impact of shifting consumer behavior in today’s rapidly evolving digital world, why not all data is created equal for determining impact and why she doesn’t use the word “personalization."