The world’s most influential retail brands 2024

Learn what drives brand influence and see which retailers from countries right across the world have the most influence as we reveal the 2024 retail top lists. David Roth, CEO of The Store WPP, will show how brand influence helps convince consumers to buy from a brand, stay loyal to it and potentially pay a premium for it – all vital, particularly now, when consumers are scrutinizing what they spend like never before. Brand Influence leads to changes in the way consumers behave, which supercharges the business's bottom line.