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Winning global digital commerce: Global retailing, satellite country stores or marketplaces?

Monday, January 14
3:15pm
–3:45pm
Stage 4, EXPO Hall, Level 1
Winning global digital commerce: Global retailing, satellite country stores or marketplaces?

How can you meet the future expectations of the global shopper - how, where and when she shops? How can you protect and enhance your global brand experience, without compromising or diluting it on a marketplace?

Bernardine Wu of FitForCommerce and Cynthia Hollen, President USA of eShopWorld present a future vision of how brands will extend seamlessly across borders with local, convenient, geo-agnostic experiences that delight. Hear how the best-known brands are already succeeding by overcommitting on experience and maintaining ownership of the customer journey.

Cynthia Hollen
President USA
eShopWorld
Bernardine C. Wu
CEO
FitForCommerce