January 162:45 pm–3:15 pm
Javits North, Level 4, Room 404, StarWind Stage
Facebook reported a 35 percent increase in the third quarter over the previous year. Meanwhile retailers continue to struggle to understand the real value of social media marketing, and spend more—just to maintain their position. Find out why organizations lack the fundamentals of customer engagement and what they should do differently to utilize data to ignite digital strategies that drive profitability by winning over the customer.