Sunday, January 13
Stage 6, EXPO Hall, Level 3
Why your customers can’t find what they are looking for
It’s no exaggeration to say that online customers are demanding and impatient. Nearly 2/3 of shoppers say they are frustrated with irrelevant search results. And when they are annoyed - they leave. In this talk we’ll explore ways brands are inadvertently aggravating customers - and how you can use machine learning including “head-tail analysis” and capturing “signals” to give them the experience they long for.