Monday, January 13
Stage 5, Expo, Level 3
Why OMS+POS on a common data model is crucial for unified commerce
Customer-centric, unified commerce requires point-of-sale (POS) to move beyond transactional applications to a comprehensive customer engagement platform. A POS strategically built on an OMS platform allows brands to build a retail network where each store becomes another supply chain node with inventory visibility and access to fulfill items from all stores, distribution centers, suppliers and 3PLs. It also empowers store associates to engage in clienteling with a single view of the customer order history and profile across all channels, and much more. Learn how an advanced POS has helped American Freight Furniture significantly enhance its customer experience and engagement.