January 1611:15 am–11:45 am
As some successful players become over reliant on China and others struggle, companies should consider spreading their risk by expanding to other high-growth geographies. According to BoF and McKinsey & Company Global Markets report highlights: India continues to present an exciting opportunity particularly for price competitive players – H&M & Adidas have been successful here. Southeast Asia also provides significant opportunities; at nearly 270 million people, Indonesia is the fourth largest country in the world by population. Latin American countries including Chile and Mexico have been overlooked in recent years, but there are increasing signs of consumer confidence in these markets. increased confidence among Brazilian consumers. This session will examine key growth market and provide advice on how to access those markets successfully.