Why data counts - Extending monetization across all retail channels

Saturday
January 13
1:00 pm1:30 pm
Javits North, Level 4
What tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online behavior to allow for full engagement across the entire shopping journey? These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able to add in-store behavior to their customer data platforms, enabling digital activation on this behavior.

This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.
Lori Johnshoy

Lori Johnshoy

Head of Retail/CPG/Media Network Industry Strategy
LiveRamp
Howard Luks

Howard Luks

VP, Vertical Development, CPG and Retail
LiveRamp