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What happens when a digital native vertical brand's journey turns physical?

Sunday, January 13
10:45am
–11:30am
Stage 3, EXPO Hall, Level 1
What happens when a digital native vertical brand's journey turns physical?
It takes a leap of faith and a whole lot more to expand an e-commerce business to embrace physical brick- and-mortar locations. Those who have taken the journey share how they made the decision, what became their tipping point, preparations necessary for the transition and what they might do differently if they had the chance. Meet leaders of Indochino, MM.LaFleur and Casper as they share these experiences and more.
Sharad Kharé
Co-Founder, Documentarian, Digital Journalist, Film Maker
Kharé Communications
@kharecom
Moderator
Jen Braunschweiger
VP, Brand Marketing
MM.LaFleur
@BraunschweigerJ
Drew Green
CEO
INDOCHINO
@Drew_Green
Eleanor Morgan
Chief Experience Officer
Casper
@casper