Web3: Retail’s 3 year roadmap produced by McFadyen Digital

The dawning of Web3 brings many exciting possibilities for retailers to further engage with customers and drive scalable profit. But do new innovations such as the Metaverse, NFTs, Cryptocurrencies, AI (i.e., ChatGPT) and digital goods marketplaces new channels to growth and customer engagement or high-risk ventures with uncertain returns? 

Join Peter Evans, PhD, McFadyen Digital’s Chief Strategy Officer and Nick Katsivelos, Global Media Industry Digital Strategy Director for Microsoft to learn about how retailers can separate the hype from reality when building a robust Web3 strategy.