You are here

Web accessibility: Legal headache or growth opportunity?

Tuesday, January 14
2:00pm
–2:30pm
Stage 5, Expo, Level 3
Web accessibility: Legal headache or growth opportunity?
The volume of retail ADA lawsuits and demand letters has increased at an astounding pace, and is only accelerating. Learn how Shoe Carnival turned a legal headache into a growth opportunity; to enhance the digital customer experience and boost sales. This session will teach you how to mitigate your risk exposure and project a disability-friendly image. We will cover all things Web Accessibility, how to achieve and maintain ADA compliance, and how to conform to global guidelines like WCAG.
Eric Feinberg
CMO
eSSENTIAL Accessibility
Bernardine C. Wu
Founder and CEO
FitForCommerce
Kent Zimmerman
Vice President, Digital
Shoe Carnival