January 151:30 pm–2:00 pm
Expo, Level 3, Expo Stage 5
This session focuses on the practical reality of launching a successful customer data project. While the opportunity and vision of these initiatives are widely acknowledged, the real challenge lies in their execution. This discussion will explore key strategies, best practices, and potential pitfalls in the journey of bringing a customer data project to fruition and carrying it through to success. Attendees will gain insights into the crucial steps for successful implementation, from initial planning to long-term management, ensuring that their customer data projects deliver on their promised potential.