January 151:15 pm–1:45 pm
Javits North Level 4, Room 404, Twilio Stage
Early metaverse platforms are already transforming how people interact and share experiences, offering new ways and immersive virtual spaces for engagement. Brands are embracing these digital spaces as a way to build communities and connect. In this session speakers from Tommy Hilfiger & NARS join Roblox, to discuss how they are driving brand positioning by investing in virtual stores, building ground-breaking immersive virtual experiences on the platform and co-creating with its community.