January 151:15 pm–1:45 pm
Feature Stage 1
Early metaverse platforms are already transforming how people interact and share experiences, offering new ways and immersive virtual spaces for engagement. Brands are embracing these digital spaces as a way to build communities and connect. In this session speakers from Tommy Hilfiger & NARS join Roblox, to discuss how they are driving brand poisoning by investing in virtual stores, building ground-breaking immersive virtual experiences on the platform and co-creating with its community.